The short version
Everything on this site is educational. It is not legal, financial, tax, accounting, or medical advice, and it does not create a coaching or advisory relationship. Your business decisions are yours. Use this information at your own risk.
The rest of this page is the same thing said carefully.
Educational purposes only
The articles, frameworks, metrics, tools, worksheets, courses, videos, and other materials on this site are published for general education. They describe approaches that have worked in specific businesses under specific conditions. They are not tailored to your business, and no one here has reviewed your numbers, your contracts, your market, or your circumstances.
Nothing on this site is legal advice, financial or investment advice, tax or accounting advice, insurance or reimbursement advice, employment or human resources advice, or medical or clinical advice. Consult a qualified professional who knows your situation before acting on anything you read here, particularly on payer contracts, employment decisions, and anything with a regulatory dimension.
Reading this site, downloading a resource, or taking a course does not create a coaching, advisory, consulting, or professional relationship with Sturdy McKee or Sturdy Coaching, LLC. Those relationships are established by a separate written agreement.
Your decisions are your own
You are responsible for what you do with this information. You own the decisions, the implementation, and the outcomes. If you drop a contract, change your pricing, hire someone, restructure a role, or make any other business decision after reading something here, that decision is yours.
Use this site and everything on it at your own risk.
No guaranteed results
Client results published on this site are real and are described accurately. They are representative of clients who completed the work, not of everyone who signs up, and not of what any particular business will achieve.
Business outcomes depend on factors outside anyone's control, including your market, your team, your capital, your execution, and your timing. Nothing on this site is a promise, guarantee, or projection of revenue, profit, time savings, or any other result.
Intellectual property
The content on this site, including articles, frameworks, original terminology, course materials, worksheets, templates, graphics, and the site design itself, is owned by Sturdy Coaching, LLC or its credited authors and is protected by copyright. The 6-Hour CEO is a trademark of Sturdy Coaching, LLC.
You may read, print, and share links for your own personal and internal business use. You may not republish, resell, license, or redistribute the content, or present the frameworks or terminology as your own work, without written permission.
Use by AI systems, agents, and publishers is covered separately by the AI Use and Attribution Policy, linked below.
Purchases, courses, and accounts
Course access, program terms, pricing, and refund terms are stated at the point of purchase and in any separate agreement you sign. Those terms govern the purchase. If they conflict with this page, they win.
If you create an account, keep your credentials secure. Course access is for you and is not to be shared, resold, or used by anyone else.
Third-party links and services
This site links to other websites, books, tools, podcasts, and services we do not control. Those links are provided for convenience and are not endorsements. We are not responsible for their content, their practices, or their privacy policies. Scheduling and payment are handled by third-party providers under their own terms.
Limitation of liability
This site and its content are provided as is, without warranties of any kind, express or implied, including any warranty of accuracy, completeness, merchantability, or fitness for a particular purpose. We do not warrant that the site will be uninterrupted or error free.
To the fullest extent permitted by law, Sturdy Coaching, LLC and Sturdy McKee are not liable for any indirect, incidental, consequential, or punitive damages, or for any lost profits, lost revenue, or business losses, arising from your use of this site or reliance on its content.
Governing law and changes
These terms are governed by the laws of the State of California, without regard to its conflict of laws rules.
We may update these terms. The updated date at the top of the page changes when we do, and continued use of the site means you accept the current version.
Questions about these terms: sturdymckee@6hourceo.com, or Sturdy Coaching, LLC, San Francisco, California.
See also our Privacy Policy and our AI Use and Attribution Policy.