Sturdy Coaching
The 6-Hour CEO™ Method

Run a Growing Business Without It Running You

For founder-led and owner-led companies with 10–200 employees that have outgrown the owner-centered way of operating.

Sturdy McKee helps small business owners stop being the bottleneck. Build the systems, develop the team, and run a business that doesn't need you in every decision. The 6-Hour CEO™ framework and the Critical 7 Metrics are how we get you there.

The Business Coach Who Built and Sold a 6 Location Company.

20+
Years Experience
APTA CSM
Featured Speaker
$<1M–$10M
Businesses Served
Forbes
Coaches Council
Watch & Learn

The 6-Hour CEO™ in Action

Small changes compound into dramatic results. Watch how we helped one small business owner transform her company.

The Method

Stop Working In Your Business. Start Working On It.

The 6-Hour CEO™ framework gives you the clarity, systems, and data to lead your business, without being trapped by it.

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Clarity on Your Numbers

Know exactly where your business stands with the Critical 7 Metrics that drive every smart decision.

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Systems That Run Without You

Build processes so your business works — even when you're not in the building.

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Lead Your Team Confidently

Stop managing chaos. Start leading a high-performance team with proven frameworks.

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Grow Profits Intentionally

1% improvements compound into dramatic results. Small changes, big impact.

Who This Is For

This is for owners who move.

You built something real. You have a team. You're past the startup stage, and you know your business can't keep running the way it does now, with everything going through you.

You don't need someone to tell you that you're the bottleneck. You already know.

What you need is a clear path out, and someone who has walked it. Sturdy built and sold three companies of his own, including the six location business he grew over twenty years. He spends his days helping owners like you do the same kind of work.

This is for you if:

  • You take action. When you see what to do, you do it. You don't sit on it for a quarter.
  • You know what you know, and you know what you don't. You're confident enough to bring in outside eyes when you're stuck.
  • You're tired of being the most important person in your own company.

This is not for you if you'd rather think about it a while longer. There are plenty of business books for that.

What People Are Saying

Results That Speak for Themselves

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After working with Sturdy I did around 800 fewer visits. BUT… my profit margin almost doubled going from 7% to 13% and I made $20,000 more in profit. So, if you want to talk about profound I would say that certainly qualifies!

Marc Stewart — Johns Creek Physical Therapy

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I feel very fortunate to have Sturdy in my corner. Times are tough with profit margins shrinking and regulations increasing. I've been very impressed since day one working with Sturdy. The 6-Hour CEO™ program has a systematic and comprehensive approach to building and supporting the growth of my business.

Garrett Akahoshi — Peak Physical Therapy

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I am happy to refer Sturdy to colleagues in PT and beyond my industry. What you've taught me is transcendent.

Matt Randel, DPT — Professional Therapy Partners

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Your coaching enabled my business to survive my cancer diagnosis.

Linda Boryski — Saskatoon PhysioYoga

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You're a great Coach, Sturdy. I couldn't have done this without you.

Jay Nitturkar, Founder — pVerify

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One of the best books about how to run a successful business. A superb, short, and easy read that is phenomenal.

John B. Spence, Business Expert

Get Started

Ready to Build the Business You Actually Envisioned?

Book a Numbers Clarity Call. Sturdy will show you exactly what's holding your business back, and the clear path forward.

Work With Sturdy →