Sturdy Coaching
For physical therapy practice owners

Find $100,000 in profit without more marketing or advertising.

Every decision still comes back to you. That costs you money every month, and it never shows up on a bill.

Sturdy McKee built San Francisco Sport and Spine Physical Therapy into six locations and 40-plus staff, then sold it. He now works one-on-one with PT practice owners to find the profit already sitting in the business and to build a practice that stops running through one person. That is The 6-Hour CEO™.

The Business Coach Who Built and Sold a 6 Location Company.

20+
Years Experience
APTA CSM
Featured Speaker
$<1M–$10M
Businesses Served
Forbes
Coaches Council
Watch & Learn

The 6-Hour CEO™ in Action

Small changes compound into dramatic results. Watch how we helped one small business owner transform her company.

The Method

Stop Working In Your Business. Start Working On It.

The 6-Hour CEO™ framework gives you the clarity, systems, and data to lead your business, without being trapped by it.

Clarity on Your Numbers

Know exactly where your business stands with the Critical 7 Metrics that drive every smart decision.

Systems That Run Without You

Build processes so your business works, even when you're not in the building.

Lead Your Team Confidently

Stop managing chaos. Start leading a high-performance team with proven frameworks.

Grow Profits Intentionally

1% improvements compound into dramatic results. Small changes, big impact.

Who This Is For

This is for owners who move.

You built something real. You have a team. You're past the startup stage, and you know your business can't keep running the way it does now, with everything going through you.

You don't need someone to tell you that you're the bottleneck. You already know.

What you need is a clear path out, and someone who has walked it. Sturdy built San Francisco Sport and Spine Physical Therapy into six locations and 40-plus staff, then sold it. He spends his days helping owners like you do the same kind of work.

This is for you if:

  • You take action. When you see what to do, you do it. You don't sit on it for a quarter.
  • You know what you know, and you know what you don't. You're confident enough to bring in outside eyes when you're stuck.
  • You're tired of being the most important person in your own company.

This is not for you if you'd rather think about it a while longer. There are plenty of business books for that.

What People Are Saying

Results That Speak for Themselves

"

After working with Sturdy I did around 800 fewer visits. BUT… my profit margin doubled going from 7% to 14% and I made $20,000 more in profit. So, if you want to talk about profound I would say that certainly qualifies!

Marc Stewart, Johns Creek Physical Therapy

"

I feel very fortunate to have Sturdy in my corner. Times are tough with profit margins shrinking and regulations increasing. I've been very impressed since day one working with Sturdy. The 6-Hour CEO™ program has a systematic and comprehensive approach to building and supporting the growth of my business.

Garrett Akahoshi, Peak Physical Therapy

"

I am happy to refer Sturdy to colleagues in PT and beyond my industry. What you've taught me is transcendent.

Matt Randel, DPT, Professional Therapy Partners

"

Your coaching enabled my business to survive my cancer diagnosis.

Linda

"

You're a great Coach, Sturdy. I couldn't have done this without you.

Jay Nitturkar, Founder, pVerify

"

One of the best books about how to run a successful business. A superb, short, and easy read that is phenomenal.

John B. Spence, Business Expert

The only scoreboard is what happens in your business.

Beyond physical therapy

You do not need an industry expert. You are one.

Ten years in Entrepreneurs' Organization, several of them as an EO Accelerator facilitator, taught Sturdy something that keeps holding up. Eighty to ninety percent of the job is the same in every business. Marketing. Recruiting. Hiring. Building systems. Managing people. Setting direction and strategy. Watching cash flow. The hundred other things nobody warned you about.

Physical therapy is where Sturdy spent twenty years and built his own company, so it is where he knows the most. He has done this same work with bookkeepers, dog walkers, wine importers, and sound studios. The clinical part is yours. The business part is his.

Industry is what owners ask about first. It is not what decides the outcome. What decides it is whether you want to grow and you have decided you want help. The owners who move fastest already worked out that they are the bottleneck, and they are done being it.

Get Started

Ready to Build the Business You Actually Envisioned?

Book a Clarity Call. Sturdy will show you exactly what's holding your business back, and the clear path forward.

Book a Clarity Call →